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Olivia Barcelona Nasution, S.E., M.Sc., CDMS.

Head of Digital Business Program

Areas of Expertise:

Online Marketing, Consumer Behavior, Marketing

Education:

  1. Universitas Riau

    S1 - Manajemen · 2014

  2. Universitas Gadjah Mada

    S2 - Master of Science in Management · 2017

About the Lecturer

Akademisi di bidang Bisnis Digital dan Digital Marketing yang saat ini menjabat sebagai Ketua Program Studi S1 Bisnis Digital STIE YKPN Yogyakarta. Memiliki kompetensi dan pengalaman dalam bidang Digital Marketing, Business Innovation, Digital Transformation, Market Research, dan Business Analytics. Memiliki sertifikasi pada tingkat Internasional yaitu Microsoft Office Specialist dan Certified Digital Marketing Specialist (CDMS). Aktif dalam kegiatan pengajaran, penelitian, serta pengembangan inovasi bisnis berbasis teknologi, khususnya transformasi digital dan penguatan daya saing UMKM. Berkomitmen menghadirkan pembelajaran yang inspiratif, aplikatif, dan relevan dengan kebutuhan industri serta perkembangan ekosistem bisnis digital.

Media Sosial & Profesional

📷 Instagram: [@oliviabarcelona]

💼 LinkedIn: [www.linkedin.com/in/olivia-barcelona-nasution-se-m-sc-cdms-266134108]

Certifications

  • Certified Digital Marketing Specialist (CDMS)

    iTrain Asia Pte. Ltd. (Singapore)

    Issued December 2025

  • Microsoft Office Specialist - Excel Associate

    Microsoft

    Issued January 2022

  • Microsoft Office Specialist - Word Associate

    Microsoft

    Issued November 2022

Publications

2023 (5)
  • The effect of electronic word of mouth, viral marketing, halal certification, and brand image on purchase decisions of Mixue Ice Cream & Tea Aninda Nurul Hasanah, Olivia Barcelona Nasution. Indonesian Journal of Applied and Industrial Sciences (ESA) 2 (4), 425-438. link (opens in a new tab)
  • What Makes Women Womenpreneur Olivia Barcelona Nasution. International Conference Information Technology and Business 1 (1), 14-19. link (opens in a new tab)
2022 (4)
  • Pengaruh Gamifikasi Shopee Capit terhadap Customer Engagement, Customer Experience, dan Customer Loyalty Calvin Armando Rahadian. STIE YKPN. link (opens in a new tab)
  • Pengaruh sikap individu, norma subjektif, dan persepsi kontrol perilaku terhadap niat bepergian Ricky Husada Saputra, Olivia Barcelona Nasution. Jurnal Fokus Manajemen Bisnis 12 (2), 218-227. link (opens in a new tab)
  • Peran akun media sosial berbasis konten pariwisata pada pengambilan keputusan wisatawan untuk mengunjungi destinasi wisata pada era digital Olivia Barcelona Nasution, Isnanda Zainur Rohman. Jurnal Master Pariwisata (JUMPA), 774. link (opens in a new tab)
  • THE ANTECEDENTS OF PURCHASE INTENTION FOR ENVIRONMENTALLY FRIENDLY PRODUCTS Keniza Nila Safira, Olivia Barcelona Nasution. EBESSIC: Economics, Business, Entrepreneurship & Social Sciences International Conference 1 (1). link (opens in a new tab)
2021 (2)
  • Apakah Akun Media Sosial Berbasis Konten Pariwisata Menciptakan Keinginan Wisatawan untuk Mengunjungi Destinasi Wisata? Olivia Barcelona Nasution. Telaah Bisnis 22 (2), 97-106. STIM YKPN Yogyakarta. link (opens in a new tab)
  • Pengaruh electronic word of mouth, celebrity endorser, dan social media marketing terhadap brand image pada produk di instagram Belinda Hilda Harsana Putri, Olivia Barcelona Nasution. Jurnal Ekonomi Bisnis, Manajemen Dan Akuntansi (JEBMA) 1 (3), 240-246. Information Technology and Science (ITScience). link (opens in a new tab)
2019 (2)
  • Faktor Penentu Sikap Konsumen untuk Berbelanja Daring melalui Marketplace Olivia Barcelona Nasution. Jurnal Manajemen 9 (1), 206-214. link (opens in a new tab)
  • Persepsi Kualitas Layanan Pengunjung Candi Prambanan (Studi Komparasi Wisatawan Lokal Dan Mancanegara) Olivia Barcelona Nasution. upajiwa dewantara 3 (2), 67-77. link (opens in a new tab)

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